Rochester Independent College (Ages 13-17)

Business & Marketing

Our Business & Marketing course allows students to spend an interdisciplinary week exploring how to set up a sustainable and creative business including branding, product development, marketing, and promotion.

This course is delivered by RIC in collaboration with SBC.

Business & Marketing at Rochester Independent (13-17)

At A Glance

  • Course Length: 2 Weeks
  • Tuition Per Week: 20 Hours
  • Class Size: Maximum 12 students
  • Age Range: 13 to 17 years
  • Suitable For English Level: Intermediate (B1) or Above
  • Key Skills Developed: English Language, communication skills, marketing, operations, finance, building brands within the context of the creative industries
Students in class at Rochester talking
Business & Marketing at Rochester Independent

What You’ll Learn

Known as our ‘Creative Entrepreneurship’ course, students enrolled in this course will explore a range of topics, including:

  • Creative businesses with eco-focus
  • Wall Street coders
  • Business ecosystem
  • The creative industries
  • Marketing – targeting and positioning
  • Operations – design for manufacture, outsourcing, quality control
Business & Marketing at Rochester Independent

How You’ll Learn

Students will explore Creative Entrepreneurship through a variety of case studies, group project work and presentations, research projects, and seminars.  Students will have the opportunity to develop their own business ideas and begin to understand how they can be creatively marketed.

Business & Marketing at Rochester Independent

Business & Marketing takes place at Rochester Independent (Ages 13 – 17). To find out more about our Rochester Independent campus including accommodation, activities, excursions, and prices and dates visit our campus page.

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